Mercedes-Benz Signs Multi-Year US Open Partnership

Oct. 26 -- Mercedes-Benz USA announced a multi-year marketing partnership with the USTA. Among other things, Mercedes will be designated as the "Official Vehicle of the US Open" and the "Presenting Sponsor of the US Open Men's Singles Championship."

The new four-year agreement starting with the 2010 US Open includes significant on-site presence during the tournament, national TV media commitments, and an extensive presence on USOpen.org. Mercedes-Benz also will become a sponsor of Arthur Ashe Kids' Day, the interactive tennis and entertainment festival that serves as a kick-off event for America's Grand Slam tournament.

Mercedes-Benz, in its role as the Official Vehicle of the US Open, will provide a fleet of vehicles to support player transportation service for the more than 250 athletes participating in the Open.

The new sponsorship comes with significant media commitments from CBS, ESPN2 and the Tennis Channel. Mercedes-Benz also will have a large presence on USOpen.org, the official website of the tournament.

Mercedes-Benz USA offers drivers a diverse line-up in the luxury automobile segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and CL coupes.

Roger Federer DVDs carries complete match DVDs, such as his historic win in the 2009 Wimbledon tournament, in which he broke the record for most Grand Slam victories, or his classic win over Rafael Nadal in 2007, as well as many other major titles.

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